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Fashion jewelry buyers are mainly the younger generation. Such buyers might
like to have a fashion pendant to match each dress or a fashion bracelet to go
with each type of trouser or skirt. An interesting thing about fashion jewels
is that buyers need all this diversity at a low price point. This probably is
one of the reasons for the increase in plastic, resin and even paper and cloth
based fashion jewels. It is however possible to make inexpensive fashion jewelry
using materials like copper, sterling silver, gemstones, pearls and even wood.
Fashion pearl bangles with cultured pearls or fashion pendants with turquoise
and agate need not be expensive. However, not many manufacturers are interested
in producing and supplying such merchandise. The profit margins for fashion
jewelry is very narrow, you need to sell large volumes to make any noticeable
profits. At the same time, there is a big risk of changing fashions rendering
inventory unsaleable. Fortunately there are a few fashion jewelry providers
who are willing to cater to small buyers with limited budgets. The inventory
of these providers needs to have variety and needs to track fashion trends at
the same time. It is not sufficient to get attractive wholesale prices, the
final buyer who buys a single piece or two, should also see an attractive price
tag. Such fashion jewelry providers need to build up a large network of fashion
jewelry producers, longterm contracts ensure that good jewelry is supplied at
low price points. Market research is done to estimate the market requirements
in terms of designs, materials, price points and fashion trends. This approach
works to the benefit of young buyers who look for trendy fashion jewels at
inexpensive prices.
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